Abraham Industries has appointed Errani Studio to manage press office, public relations and digital PR activities in Italy for the brands Erika Cavallini, Liviana Conti and SEMICOUTURE.
The collaboration is aimed at implementing an integrated communication strategy designed to enhance each brand’s distinctive identity, strengthen their positioning within the Italian fashion & lifestyle landscape, and expand their presence across traditional and digital media.
The three brands embody complementary interpretations of contemporary Italian fashion. Erika Cavallini blends sartorial elegance with a modern sensibility, offering refined womenswear defined by attention to detail. Liviana Conti is renowned for its expertise in inventive knitting and its sophisticated minimal approach, combining craftsmanship, quality and a strong aesthetic identity. SEMICOUTURE expresses a creative and contemporary vision rooted in Italian tailoring, merging artisanal heritage with a dynamic, modern and pop-driven language.
Through media relations, storytelling, offline PR initiatives and digital amplification, Errani Studio will support Abraham Industries in consolidating brand visibility and relevance, while strengthening the narrative around core values, heritage and upcoming collections.
This new partnership marks a significant step in the Group’s development path, reaffirming its commitment to a structured, coherent and forward-looking communication strategy.
