ALFA ROMEO STELVIO · A CHI CI METTE LE MANI
Alfa Romeo celebrates the excellence of the “Italian know-how” with the project “A Chi Ci Mette Le Mani“. The protagonist is Alfa Romeo Stelvio Quadrifoglio, the first SUV in the history of the brand and the fastest in the world in its category.
Alfa Romeo is a 100% made-in-Italy brand. For this reason the aim was to celebrate the “manual skills” of four Italian ambassadors who have turned their “Hands-on” into the key to success.
Each ambassador has dedicated a short movie to Alfa Romeo Stelvio, in which they accompany the audience along the most significant “curves” of its own story, in the space of a story aboard Stelvio. The short movies were recorded in Arese, in the track of the historic Alfa Romeo museum that houses the most significant cars of the brand. The protagonists of the first stages of the project were: Gianluca Isaia in Naples – president and CEO of the homonymous luxury men’s clothing company; in Florence he left the scene to Andrea Zorzi – Italian volleyball player and world champion twice; in Milan Giorgio Moroder, father of the disco-music. On the other hand – the spaces of the Scuola Vecchia di Santa Maria della Misericordia in Venice have hosted the talent of Antonia Klugmann – the Michelin-starred chef and judge of the latest edition of Masterchef.