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Oltre · Mom “WOW”


Which is the most important phone number in your contact list? Some of us call her “the boss”, others call her “wonder woman”, others “Mary Poppins”.

You can give her any name, but the right one will always be just one: Mom.
Oltre celebrates all the moms with the MOM WOW project and involves women in an experiment which turned out having an unexpected outcome.
A quiet spring afternoon, Oltre meets several women for an informal chat. Each one of them discloses which is the most important phone number in their contact list and, despite being saved under different names, that was always the same person: their Mother.

The emotional video of Oltre went viral until May 13 through a social campaign and YouTube, in addition to all the brand’s web channels.


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