In an ever-evolving digital landscape, FiloBlu presents the report “Digital Retail: from the shopping experience to a unique and personalized journey” during Netcomm 2025. This document analyzes the challenges of digital retail and offers concrete strategies to enhance online channel performance.
Today, digital retail is no longer limited to simple sales transactions, it has become an integrated ecosystem that encompasses data, technology, and strategy. The role of the Retail Manager is increasingly central, orchestrating forecasting, assortments, and sales optimization to ensure a consistent, omnichannel shopping experience.
Among the key challenges identified for 2025 are stock optimization, omnichannel integration between e-commerce and marketplaces, and the use of artificial intelligence to personalize the customer journey and reduce returns. Cross-selling and up-selling strategies, combined with strong synergy between marketing and e-commerce, strengthen the purchasing process and improve profitability.
FiloBlu doesn’t stop at theory, the report includes real-world case studies from its partners. Peuterey optimized stock management with a multistock approach, reducing costs and improving turnover. Antony Morato integrated in-store pickup to enhance its omnichannel offering, while Loriblu expanded its presence across European marketplaces. Gaëlle Paris leveraged e-commerce data to manage seasonal stock, and Momonì increased the average order value with its “Shop by Look” feature. Lastly, Bric’s integrated digital creator content to boost traffic and conversions.
“Digital retail is the beating heart of e-commerce growth,” says Valentina Missana, Chief Ecommerce Officer at FiloBlu. “It takes data, people, and vision to transform online from a mere channel into a growth engine.”
FiloBlu, part of Celeste Commerce Hub, continues to support international brands in scaling their digital business through a mix of technology, data, and advanced strategies.
