A glimpse from “behind the scenes” is the cue behind the new Intimissimi commercial, in which the stars of the new campaign are introduced: Heidi Klum and her daughter Leni, the new testimonials of the Italian lingerie brand.
Intimissimi is a brand designed by women for women, accompanying and supporting them at every stage of life: from the exciting choice of the first bra to every single moment when underwear makes them feel strong, confident and sensual. From this philosophy the choice of mother and daughter together for the first time to celebrate a brand synonymous with beauty, design, quality and as icons of self-confidence, joie de vivre and love for each other.
Heidi and Leni together not only represent the strong bond between mother and daughter, but also unconditional love, complicity and support, as well as demonstrating the Italian brand’s desire to always represent women in every facet, creating collections for all personalities, needs and body shapes, regardless of age, fit and style.
The idea of the TV commercial is to show the two as they really are: Heidi Klum, a successful model, presenter, producer, entrepreneur and mother of four, with her 18-year-old daughter Leni, who has now conquered the fashion world with international magazine covers, have fun to the notes of the opera The Barber of Seville, a reference to Intimissimi’s very important Italian heritage, wearing their favorite lingerie in an atmosphere of joy and confidence that only between mother and daughter can create.
In the finale, a Christmas-themed shot closes the commercial: the color red predominates, worn by both of them, Heidi in her lace lingerie embellished with designs of small flowers and jeweled chains, sensual and feminine, and her daughter Leni in the satin and lace tank top and shorts outfit, a refined and comfortable classic of the brand. The image expresses affection, confidence and friendship, enclosed in the warm atmosphere of Intimissimi Christmas, this year more than ever, synonymous with love and serenity.