At the vibrant heart of a headquarters that looks to the future, IUMAN – Intimissimi Uomo has celebrated ten years of history with its eyes firmly set on what lies ahead. More than just a celebration, this was a manifesto of cultural evolution, reshaping the concept of men’s underwear.
In an era where comfort, aesthetics, and identity intertwine, the brand reinvents itself. This is how IUMAN is born – “MAN” at the center, strong and direct, surrounded by a vision that blends tradition and innovation.
The debut of IUMAN was celebrated on April 16th in a futuristic setting at the Oniverse headquarters. Here, guests from around the world witnessed an intense and captivating narrative. Achille Lauro, a true style icon, commanded the stage with a performance that stirred emotions, proving that even men’s underwear can be art.
During the fashion show, a visual journey told the story of the brand’s evolution, culminating in the launch of the “L’Indistruttibile” boxer. Designed to ensure maximum comfort and durability, this piece embodies the ideal of underwear that supports men through every daily challenge, without compromising on style.
IUMAN is not just a rebranding, but a declaration of intent: to transform men’s underwear into a daily pleasure, a choice of identity, a gesture of self-care. With nearly 500 stores in 23 countries, IUMAN continues to write its story, holding steady the balance between innovation and tradition.
