Pence1979, the historic Made-in-Italy brand founded in 1979 and renowned for its ability to reinterpret and modernize classic fashion pieces, presents the second chapter of its new era with a social campaign that powerfully and delicately explores the many facets of men and women free from labels and stereotypes.
The new Pence1979 Campaign is a tribute to the freedom of simply being oneself. Embracing the innermost, deepest part of oneself without reservations, fears, or filters. For Pence1979, this is the true revolution.
A powerful message, skillfully brought to life by photographer Alberto Zanetti and styled by Gaia Fraschini, defines the Campaign.
Rediscovering authenticity opens up new ways to celebrate beauty: fifteen photographs whose perspectives are not immediately obvious, inviting viewers to freely rotate them without concern for orientation. This unconventional aesthetic choice is meant to surprise and suggest a new vision of an inclusive world, open to diversity.
“Alberto captured us perfectly; this campaign expresses, through sometimes paradoxical images, the values we believe in and the path we’re following in the new Pence1979. The media and social platforms would have us believe it’s better to be conventional, but it isn’t so; there is nothing more valuable than the beauty of uniqueness.”
