Revival Nineties with Pence 1979 SS23

1990s, United States of America. For the fashion world it is the beginning of a global fashion, a mix of styles blending together, in the background the great American cities, New York and Miami. Pence 1979’s new Spring-Summer 2023 collection starts from the urban realities of the Big Apple, which in those years were the cradle of change and innovation. With their rhythms and a rapidly evolving cultural landscape, they gave rise to unforgettable casualwear from which the brand was inspired.

The palette reflects the climate of experimentation of those years. The search for new styles that confronted a range of influences from fashion’s past finds representation in a series of canonical colors such as white, black, khaki, and beige flanked by more flamboyant patterns.

Denim-mania goes hand in hand with the know-how of the brand, a player that has always stood out for its ability to repurpose the most beloved of fabrics with new declinations. Opalescent plating, a different kind of wash, makes pastel colors and white shine in the women’s collection for garments full of personality.

With the silk slim dress, which can be paired with a denim maxi-jacket, and the seraphim dress, a statement T-shirt that can be worn as a dress for this season, different expressions of femininity find space. Oversized volumes and casual-cool style recall the New York hip hop world of the 1990s with overshirt shirts and dungarees.

Pence 1979 experiments and innovates not only in the search for new styles. Ample space is given to the study of new technologies that are also environmentally friendly and sustainable. Two are the new washes, implemented in the production process of men’s and women’s models, which involve the use of a laser in place of water, making it possible to save on such a precious resource.

Taking off from these premises, the men’s collection is divided into fabric and denim lines capable of communicating with each other by mixing fabrics and materials. Extensive use of gabardine in chino workers and vests. This ultralight fabric will be treated and dried in the sun for a heterogeneous color effect that will make each garment unique.

The brand’s dialogue with its archive continues with the NATURAL line. Natural colors and relaxed fits, winking at denim, see cool wool as the ideal canvas for a revival of iconic embroidery.

The freedom to express oneself without tying oneself to a label remains fundamental and central even in the new collection, which devotes ample space to models with a genderless flavor. LOGOMANIA, the fruit of this vision, is the family of all-over denim garments with printed logos capable of fully capturing the personality of the wearer.

Oversized shapes and generous volumes become the protagonists of the line. NOAH is ripstop combat pants with embroidered side band that retrieves the motif from the brand’s archives.The execution of decorations on denim is reintroduced for a model central to the no gender narrative. Between jungle-print fabric bermudas and Hawaiian-cut shirts, it is the energetic and gritty patterns that catch the eye.

Knowing how to fuse the heritage of a long history of excellence in denim with new freedoms of expression continues to be the core of a brand that has been anticipating and shaping trends for over forty years.