Italian fashion icon and digital entrepreneur, Chiara Ferragni, will represent luxury professional hair-styling tools brand ghd (good hair day) as International Brand Ambassador.
A long-time fan and ghd user, Ferragni has worked with the brand on successful social media campaigns for two years. In her new and elevated position, Ferragni will be the face – and hair – of ghd with a focus on a new launch to be revealed later this year, which sees Ferragni in the global advertising campaign.
For the first time, ghd – the world leader in professional hair styling tools – has announced a digital star as its international brand ambassador. The announcement coincides with the British brand celebrating 20 years of Good Hair Day throughout 2021.