Ambra Angiolini chooses to wear Mabina Gioielli’s “Starlet Collection” for the first X Factor 2022 live show.
The creative and artistic context of the show, together with Ambra’s unique and unmistakable personality, become an opportunity for Mabina Gioielli, already Official Partner of the 2022 edition of the talent show, to present its latest creation.
Elegant, refined but always strong and feisty, Ambra is the perfect endorser for the launch of the new Starlet collection, inspired by the iconic star symbol.
The actress, singer, host and now new entry to the X Factor judges’ table, wore the capsule jewelry during the highly anticipated first Live Show.
This collaboration also includes social amplification on the artist’s channels, which can count on a million loyal followers, on the program’s official social networks and on the brand’s – every day growing rapidly – social networks.
With the artist’s endorsement during the Live Show, the communication campaign dedicated to the collection officially kicks off, which includes a television campaign for the duration of the program and until Christmas, an ad hoc made commercial, digital amplification, influencer marketing activities, pr amplification and numerous point-of-sale materials, to give concrete and widespread visibility throughout Italy.
A stellar launch for an iconic and memorable collection that aspires to become the emblem of the brand and will be heard about.
