16.10.2025

MooRER opens its new flagship store in Rome

In the heart of Via Borgognona, MooRER unveils its new flagship store — a space where elegance, light and materialdefine the brand’s essence.
Designed by Marco Michele Rossi of Newtone Architects, the boutique blends technology and nature in a warm, refined atmosphere of walnut wood, golden tones, and luminous textures.

At its core, an immersive experience that celebrates Italian craftsmanship and understated luxury.
Francesco Totti, James Franco and Sabrina Ferilli attended the opening, adding emotion to a moment of true Italian style.

A new chapter for MooRER, where timeless elegance meets contemporary vision.