Dreams are wishes, and fairy tales sometimes come true. Wonders come to life in special places,
where prodigies of tailoring and savoir-faire exquisitely Made in Italy take place. Like the new Atelier Emé headquarters – the maison of wedding and formal wear – in Castiglione delle Stiviere, in the 5,000 m2 Grole factory, which contains the formula that allows creations from a thousand and one nights to come to life.
From the Style Office – in which creative ideas from pure imagination are from the Style Office –
where creative ideas of pure imagination are printed in black and white on sketches and silhouettes –
to production, where tulle, silk, taffeta and lace become voilà princely robe de mariée. So, many fast
and light fairy hands, those of 65 seamstresses, sew and cut with extreme precision. Each with a special and specific expertise: cutting and sewing, embroidery, assembly, research into fabrics and applications
and so on. An all-female team, like the one that supports the creative director Raffella Fusetti, made up of 7 stylists in all.
The Atelier Emé wedding dresses are masterpieces of tailoring, and in the tailoring department a series
of processes typical of haute couture are carried out. Moulage is the draping of fabrics directly on the mannequin to ensure optimal quality and fit. Intaglio is the processing of lace which involves manual cutting and shaping on the mannequin to obtain an exclusive embroidery effect.
The finishing touches of the dresses are made exclusively by hand through invisible stitching on the finished garment to adapt to all the bride’s requests and make that special day unique, just as unique is the woman who wears it. Creativity, craftsmanship, passion and experience: these are the keywords of Atelier Emé.
To get to the heart of the Atelier and take a look behind the scenes, Atelier Emé is opening the doors
of its new headquarters on 16 September to allow its guests – influencers and many friends of the Maison – to enjoy an immersive experience. A fairytale-like journey that, step by step, leads from the style office to the tailoring department, up to the presentation of the new 2022 bridal collection through the historical archive where the brand’s most iconic gowns will be on display; in a daydream of fabrics and textures, lace and precious embroidery, authentic and intense emotions. From pink to beige to white, amidst rustling impalpable or crisp fabrics and fairytale silhouettes for a journey through Atelier Emé’s wonderland.
