To celebrate the launch of the new C-Me bag, Coccinelle chose to showcase its latest creation with an exclusive dinner at the elegant Mariencò venue in Milan on November 12th.
Mariencò, a captivating space rich in history, was conceived as a family home that opens its doors to important moments in others’ lives. Housed in a former 1920s factory, it has been transformed into a refined setting, making it the perfect location for the launch of Coccinelle’s new C-Me bag.
During the evening, Mariencò welcomed Coccinelle’s guests, including the brand’s ambassador Behati Prinsloo, who, following the FW24 campaign, continues to represent the brand for the pre-launch of C-Me. Also in attendance were major figures from the fashion world, such as photographer Giampaolo Sgura and iconic stylist Anna Dello Russo, who have worked on the brand’s campaigns in recent years, as well as celebrities like Rocío Muñoz Morales.
The evening was accompanied by live performances from the band of French singer Lummen Nae, formed in 2003, featuring guitarist Dylan Braz and drummer Nolan Le Gall, both former guests of the TV show French’s Got Talent. The performances, one before and one after dinner, blended pop and soul into a unique sound, offering guests an unforgettable musical experience that complemented the evening.
The Coccinelle evening was not just the presentation of the new C-Me bag, but also a celebration of femininity, reflected and reinterpreted. Geometric lines and sophisticated curves reveal an elegant design, with the new Coccinelle it-bag becoming a style icon. The plectrum – a timeless symbol of the brand – transforms into the letter “C,” creating a distinctive element. The event was dedicated to self-discovery and elegance, set in a space that combined warmth and refinement for a memorable experience.
