The partnership between Parajumpers, an iconic fashion brand, and Ernia, one of the most influential voices in Italian rap, marks a creative synergy that merges the worlds of fashion, music, and lifestyle. This collaboration launches with a special selection of garments developed specifically for Ernia, based on the Fall-Winter ’24 collection, with the rapper serving as the brand’s ambassador and official face.
The exclusive pieces created for Ernia include overshirts paired with parachute pants, an oversized down jacket with a laser-processed reflex layer, and a stage-ready vest, offering new silhouettes and a mix of materials ranging from cotton to printed polyester. These pieces are custom-made for the artist’s live performances and will not be available for public purchase.
Matteo (aka Ernia), a long-time fan of Parajumpers, shares core values with the brand, including a dedication to authenticity, creativity, and attention to detail. Parajumpers’ functional and innovative design aligns seamlessly with Ernia’s streetwear style, while themes of resilience, adventure, and altruism—central to both the brand’s philosophy and Ernia’s lyrics—forge a strong connection. Together, they aim to continue inspiring audiences, celebrating individuality and authenticity through this unique collaboration.
