Intimissimi officially announces that Jennifer Lopez, a global female icon, will be the brand’s new global ambassador. The Italian underwear and lingerie brand confirms the news at the launch of its Spring/Summer 2023 campaign.
The campaign, starring Jennifer Lopez, celebrates women, urging them to feel confident and appreciated in every role they play. Today’s women are strong, successful women who are great role models. They inspire us to work hard and pursue our dreams.
Jennifer Lopez is the ideal ambassador for Intimissimi because she brings a strong, modern sensuality to the brand and perfectly communicates its core values.
The campaign reveals a day in the life of Jennifer Lopez as, in a moment of playful relaxation, she sips coffee, singing to herself “II Cielo in una stanza.” A portrait of a woman anyone can identify with, with a touch of wonder and magic.