Leandra Medine creative director and face of the new Maria Luca SS23 campaign

Leandra Medine, U.S. blogger, author and style icon, is the star of the SS23 Campaign of Maria Luca, a Made in Italy footwear brand of excellence; Maria Luca was born from the creative vision of Italian designer Carlotta De Luca, who dedicates her creations to strong, independent and casual women.

Leandra Medine is stylist, model and shooting director for the Campaign, set in her hometown of New York City, a symbol of fashion and innovation on the world stage.

Framing Maria Luca models in an urban setting such as the Big Apple, the SS23 Campaign follows Leandra through the streets of the metropolis par excellence, a place emblematic of the new, of art and of different cultures and styles.

The shots are a dive into the colorful world of Leandra Medine, who, with her character as a strong successful woman but also mother and wife, perfectly embodies the brand’s philosophy.

Immortalized among the streets of downtown, Leandra wears the brand’s iconic ballet flats, the Augusta model, presented in new bright colors chosen for the summer season, as well as in classic black, sometimes accompanied by the typical golden anklet, completing the woman’s everyday looks.

Satin sandals and pumps embellished with crystals complete the Maria Luca proposal presented with Leandra’s outfits, who also pairs them with sport socks, creating a fun play of contrasts between elegant and casual.

The final image is fresh and sophisticated, perfectly reflecting the contemporary, all-female identity of the Maria Luca brand.