The new Fall Winter ’22 Campaign confirms Motivi’s new signature style sensibility. It continues with the search for a more contemporary flavor dictated by the desire to address women who use fashion to tell their stories and represent their identity.
The classics of the women’s wardrobe are reinterpreted through the interplay between formal design and texture, where the vibrato effect of fabrics allows light to temper the brightest colors. Going along with this stylistic direction, the collection finds its maximum expression in the choice of powerful color combinations: fuchsia and red, mustard and purple, cobalt and blue for an original but never over the top result.
The brand always careful to emphasize femininity adds a touch of subtle sensuality, suggested by unexpected details such as necklines or pleated effects.
The blazer – an icon of power dressing – is enriched with different interpretations such as the short cut – bon ton – in bouclé while for lovers of feminine tailoring, a macro-trend arrived from the catwalks, the tailored jacket is present in the version with or without lapels.
Given the success of past seasons, the range of outerwear is also enriched: between construction and structure for the most basic cuts, trapeze silhouettes and bright colors for those seeking a sophisticated effect. While for those who prefer comfort and function this year the brand introduces “The Winter Solution” the all-in-one outerwear with separable down jacket for versatile, cross-seasonal use.
A rich, constructed collection designed to create a wardrobe made of key garments to be combined with more sophisticated elements for a balanced and elegant result.
Glamour, or rather the ability to amaze through fashion, remains a characteristic of the brand but with a new connotation, a deeper and less glossy meaning that puts femininity at the center of attention without manipulating it.
With the new Fall Winter Collection Motivi increasingly listens to the voices of women who love fashion and use it to manifest personality, strength and beauty.
