ghd has been supporting breast cancer charities globally for 18 years, raising over $22 million to date. And for the past two years, we have been on a mission to empower young women across the world to start regularly checking their breasts.
Why does this matter? Because 40% of women aged 18-24 surveyed in Britain do not regularly self-check. Two physical features that can strongly shape how women see themselves, their breasts, and their hair, can be taken away by breast cancer.
As an evolution of 2021’s successful campaign, the 2022 ghd collection features the campaign messaging TAKE CONTROL NOW on the limited-edition styling tools, providing women with a regular reminder to touch and check their boobs for signs of breast cancer Every. Single. Month.
Joyful body and breast positivity is the core message of this breast cancer awareness-driving campaign. Having the confidence to action these important self-check steps as early as possible will help make all the difference. With a lack of breast checking confidence, women are less likely to self check and those who feel awkward or embarrassed about checking their breasts may delay seeing their doctor if they notice a new or unusual change.
Big, perky, saggy, tiny, small, large, two boobs, no boobs? Still check. We need women to start talking about their breast health, not their cup size, and to feel confident and educated on how to check EVERY. SINGLE. MONTH
Discover more and learn how to self-check at ghdhair.com and ghd YouTube.
The collection consists of the ghd heliosTM professional hairdryer, award-winning ghd platinum+TM styler, ghd gold® styler, and for the first time, our limited- edition glide hot brush. With every purchase of our limited-edition pink stylers or hot brushes, you will also receive a soft touch zip bag. The 2022 vibrant orchid ghd limited-edition Pink collection has been designed to include a self-check reminder so whenever you style your hair you remember to Take Control Now. And check your boobs.