Falconeri surprises us again. This time the novelty is not only to be discovered with the eyes, but also to be tasted!
For the arrival of the winter season, an all-to-be-discovered partnership thus unites Falconeri and Pastiglie Leone, a Turin-based confectionery company founded in 1857.
From Sept. 26 to Oct. 2, in all Italian stores, with the purchase of a cashmere sweater you will be able to receive free personalized Pastiglie Leone.
For the occasion, in fact, the historic candies will be wearing a new outfit: revised packaging that perfectly matches the color of the cashmere garments. The Spritz flavor candy winks at the crab color sweater while the violet flavor candy pack matches the purple sweater. And again, the mojito flavor is en pendant with the color eucalyptus and the ginger flavor is in line with the color alabaster, seasonless, continuous and always in fashion.
The new Falconeri collection, an Italian brand specializing in the highest quality cashmere, for the Fall-Winter season revisits the fine yarn in new colors and patterns. And it is precisely the willingness to dare that catches the eye. Must-haves of the season, in perfect line with the current trends that call for a fluorescent but soft color palette, are in fact the colors purple, crab – particular hint of orange – and eucalyptus.
Leone has been an innovative and surprising confectionery company since 1857, encompassing taste, beauty and Italianness in its DNA to offer moments of sophisticated and carefree pleasure at the same time. It all began 165 years ago when Luigi Leone opened a confectionery shop in Alba and began producing small sugar lozenges, becoming in a few years the official supplier of the Royal House of Savoy. Today, Leone is the best-selling tablet brand in Italy (Copyright NielsenIQ 2022). Completing the range are exquisite jellies, gummies and candies, and refined chocolate, made with excellent raw materials and traditional recipes of ancient Italian confectionery, of which it aims to be an ambassador to the world by giving small moments of unexpected happiness.
On the one hand a rainbow of colors, on the other a rainbow of sweetness. Hence, the idea of combining the two worlds to offer the customer an experience capable of striking the senses.
To find out more and experience a moment made of colors and sweetness, an unmissable event will be held on the 29th at the Falconeri boutique, Via Montenapoleone corner Via Manzoni, 20. Don’t miss it!