73-year-old American sportswear brand, GANT, reveals its FW22 campaign – “A Love Letter to New York”. GANT was founded in 1949 on the university campuses along the East Coast, and the new campaign is a loving tribute to the brand’s heritage, the collection itself inspired by the creative expression present in New York streets.
In a celebration of the unique and extraordinary, the nostalgic campaign features a community of free thinkers, each with a style of their own. Meet a beauty icon that challenges homogeneity, a bassist who jumps decades, continents and gender when she dresses, and a magazine editor who skillfully balances heritage and modernism in his own unique style.
“A Love Letter to New York really embodies the journey we’re on as a brand. The campaign celebrates the inspiration of our FW22 collection: 1970s and 1980s New York cool. The clubs, the streets, the hustlers, the glitterati, the Upper East side – all gathered in the same room”, said Christopher Bastin, GANT Creative Director.
“It’s an honor to collaborate with some of my biggest style icons and mood board heroes, to make it all come alive”, he added.