The light and iconic design of the Stilnovo collections return to Milan.
Bold and bright colours, cheerful music, but above all iconic Italian design. These are the main elements and characteristics of the Stilnovo Original Lounge, the Stilnovo set-up for FuoriSalone 2022. The historic Milanese brand leader in the lighting sector returns to amaze with an innovative exhibition set-up concept that celebrates all the rediscovered joy, incorporating the values encoded in the DNA of the iconic Stilnovo collections.
The space, located at Opificio 31 in collaboration with Tortona Rocks, will be the protagonist of the Tortona district, one of the main Milanese Design Districts and a place of creative innovation par excellence. The ideal setting to host all the inventiveness and genius that has distinguished the brand since its foundation. A true journey within the Stilnovo universe, punctuated by unique and timeless design objects that tell the epic story of the brand in all its aspects. To make the exhibition set-up concept even more special, many entertainment activities to discover, where playfulness and the magic of design create a perfect union.
A clear reference to the liveliness of the Original for the Originals brand campaign, which underlines its irreverent, playful, and unconventional character. Stilnovo people are indeed curious and original, belonging to different cultures. Ordinary yet extraordinary people, thanks to their diversity that makes them — often without their knowledge — unique and special. Just like Stilnovo lamps: they are not unreachable objects, in fact, they are the exact opposite. Design icons, yes, but you can recognize yourself in them, designed to share your personality and your ironic, irreverent, optimistic, unique, and original side.
The appreciation of products through a curated and enchanting exhibition immediately brings us back to the origins of the brand, marked by the rapid success and participation in the most important events in the world of design. Like the historical attendances in the 40s and 50s at the most important editions of the Triennale, curated by the giants of the design world. Key events that marked the history of the rebirth of post-war Italian design.
Communication has indeed always played a central role in the development of the brand. Participation in Fuorisalone 2022 once again underlines Stilnovo’s unbreakable bond with the world of ideas and major design exhibitions. Stilnovo offers innovative solutions developed to meet the real needs of contemporary living, with a pop, dynamic, and inclusive approach.
