Held on March 21, the show with magical atmospheres with which Atelier Emé, a leading brand in the creation of wedding and ceremony dresses that is part of the Calzedonia Group, unveiled its SS23 Ceremony collection.
The evocative set-up began inside the outdoor courtyard, where an audio narration led guests on an unexpected, playful and mysterious journey.
From the set up, to the lights, to the sound design and the planned performances, everything had the flavor of a real enchanted garden and the sensation of entering a dreamlike dimension in which to immerse oneself unreservedly, allowing oneself to be completely transported into the fairy tale offered by Atelier Emé. Precisely the same that the brand gives back through its collections.
The one for Spring-Summer 2023, designed for the Ceremony by the new Creative Director Silvia Falconi, in fact brings back to the images of romantic heroines of other times as well as to strong and resolute female characters like those of Victorian England, fully expressing the concept of Royal Femininity, transposed on the dresses through transparencies, ruffles, jabots and feathers, and again silks, crystals, precious embroideries, declined on fluid silhouettes as well as on draped volumes.
The bon-chic and poetic pastel color palette that distinguishes the entire collection designed for the bride’s bridesmaids, perfect for her bridesmaids, can be traced throughout the space’s layout and touches the tones of the most delicate Blossom Pink, to the trendy Dinasty Lilac, passing through Crystal and Imperial Blue that bring back royal hues.
Closing the show was the entrance on the catwalk of a friend and influencer very dear to Atelier Emé, Paola Turani, who also on her wedding day has chosen to wear creations by the Maison and who will walk the runway wearing one of the top dresses from the SS23 Ceremony collection, enchanting the audience present with sweetness and elegance.