Coin & Alessandro Enriquez x Oxfam Italy

Coin and Alessandro Enriquez present their new project in support of Oxfam Italy to bring water to countries affected by the most serious humanitarian crises.

Coin, Italy’s most popular department store chain, renews for the third year its support for Oxfam Italia, the organization fighting to end global poverty through development projects and humanitarian aid. The “ADD LOVE” Christmas initiative is part of a long-standing partnership, thanks to which it has been possible to contribute to the realization of shared goals.

1 in 4 people in the world, some 2 billion people, lack access to clean water. The ambitious goal that Coin is launching together with Oxfam Italy is to provide ten million liters of safe water to those in need.

In support of this campaign, Alessandro Enriquez, an eclectic fashion designer who has been a testimonial and supporter of Oxfam for years, was involved and created the limited edition graphics inspired by the theme of love for exclusive products.

The partnership is also expressed through the presence of Oxfam volunteers in Coin department stores throughout Italy from November 25 until Christmas.