Dan John SS23 Fashion Show

Dan John presents its Spring-Summer 2023 collection in Rome.

On February 28, the Dan John man lands at EUR, with a fashion show-event a stone’s throw from the center of the capital. Spacious and bright spaces, a versatile and elegant environment, become the perfect backdrop to present the brand’s proposal, modern and with attention to detail.

Trait d’union of collection, the tone-on-tone color proposal, which plays with the saturation of colors. The palette that creates contrasts, without ever exaggerating, thus allows to build essential and transversal looks, but at the same time enhanced by the attention to sophisticated details.

Formality and elegance, which have always been the mainstay of Dan John DNA, are the key words of the looks with light and clear tones. For a refined style full of personality, Prince of Wales suits, check fabrics, trench coats and wind jackets, must-have models in the male wardrobe, are proposed, combining reassuring shades of light blue and even lighter grays.

There is no shortage of timeless trends, fashion classics such as denim. The famous worker canvas contaminates the men’s wardrobe in a versatile and functional key. Perfect for spring as a breaking element in more formal combinations, it is also the ideal ally for creating total-looks with a sporty soul. Proposed in a clean and elegant key, Dan John pairs it with double-breasted jackets for an unmistakable outlook in step with the times.

The ability to connect contemporary style, thanks to technical and performance fabrics, to timeless models, makes the Dan John proposal modern, suitable for every occasion. From the daily and dynamic life of the city, in search of a reconnection with nature, comes a varied palette, with warm tones typical of the Earth.

Green sensations underlying the selection of shades in shades of green that reconnect Dan John man with Nature. A synchrony also presented through the choice of fibers, light and fresh, such as lyocell, cupro and viscose, which allow the models a soft and natural wear, to live their own style in total freedom.

And for energetic personalities, tireless and up-to-date with trends, there is no shortage of Ultra-Violet proposals. Fusion and overlapping shades from lavender to eggplant are interrupted by the neutral tone of pumice to create modern and fresh looks, perfect even for summer evenings.

Right by a beach, the Dan John proposal is charged with bright and saturated colors. Strong hues, balanced by pastel shades, enrich the proposal of functional garments, synonymous with summer. Linen shirts, Piquet polo shirts, timeless gabardine Bermuda shorts and swimwear are the essentials of a fun-filled summer.

Timeless style and evolution of its proposal. Dan John continues its commitment to the search for alternative materials that can combine style with sustainability. Thus was born DNJ Eco Dynamic, the new capsule collection that, starting from the increasingly current need to respond to today’s dynamic lifestyle, chooses sustainable and cutting-edge fabrics. A modern choice, in line with trends, but above all, attentive to the preservation of the planet. Royal and green, along with classic black and optical white, are the colors chosen to bring freshness, lightness and brightness to a collection in which consumers can see their commitment to the planet recognized.

The Dan John man can thus create his ideal wardrobe, with a clothing offering that reflects modern lifestyles, easy to match and perfect for every moment of the day.